Fuego

Inspired by the flavors, experience and energy that the Mexican cuisine offers, I created the brand identity of FUEGO - a fun and vibrant Mexican food truck, infused with modern, bold colors and custom illustrations, that will make you crave for the amazing food awaiting- all keeping in mind that the visual experience is just as important as the culinary one.

 

Thinking about the young target audience who would love a delicious Mexican meal hot from the grill, I wanted to maintain a memorable and eye-catching visual experience, from the colorful truck that stands out from across the street, the illustrated menu, and up to the experience of the personality-packed stickers on the paper bag.