The Body Shop (Case Study)

A strong e-Commerce presence nowadays isn’t optional — it’s essential.

​

This student project  focused on researching and  understanding the brand’s audience, as well as redesigning their digital storefront accordingly.

By simplifying navigation, optimizing the product experience, and crafting a visual identity that feels both fresh and familiar, the new site invites users to shop, explore, and connect with the brand in a seamless way.